Websites, like news sites and shopping sites, and apps often have space reserved for ads. When sites and apps would like to show ads, they can partner with Opera or a number of other ad technology providers to manage those spaces and show visitors relevant ads.
Millions of sites and apps partner with Opera to help fund their content using ads paid for by advertisers. These partner sites and apps specifically use Opera technology to show ads. They show ads with the Opera ads platform which helps advertisers show ads on sites across the web/app.
Ads you see on partner sites and apps are either personalized or non-personalized. Although these partner sites are neither owned nor operated by Opera, you can choose whether or not the ads you see on these sites are personalized using Opera Ads.
Not every website or app uses Opera technology to show ads. For example, social media sites and apps may have their own advertising platforms.
No personalized advertising
On other ad networks
With AdChoices
Opera is one of many ad networks that personalizes ads based on your activity online. Go to AdChoices to control ads from other ad networks.